Privacy Policy

This Privacy Policy (“Policy”) explains how The Moto Academy (“TMA,” “we,” “our,” or “us”) collects, uses, shares, and protects your personal information when you visit www.themotoacademy.com, any sub-domains, or our pages on Facebook®, Instagram®, TikTok®, YouTube®, LinkedIn®, and Twitter® (“Sites”). By using the Sites you consent to this Policy and to our Terms & Conditions.

1. Information We Collect

Identifiers: name, email address, postal address, telephone number, and social-media handle (when voluntarily provided—e.g., checkout or opt-ins).

Payment & transaction data: class registrations, bundle purchases, last four digits of card (processed by Shopify Payments / Stripe).

Internet / device data: IP address, browser type, referring URLs, timestamps, cookie IDs (via Shopify, Google Analytics 4, Meta Pixel).

SMS data: mobile number, opt-in date/time, SMS interaction (STOP / HELP). See Section 11.

2. How We Use Your Information

Process purchases, class bookings, and bundle redemptions.

Send transactional email and non-marketing SMS alerts about class schedules or weather cancellations.

Respond to inquiries and provide customer support.

Improve our Sites, products, and services through analytics and A/B testing.

Prevent fraud, ensure security, and comply with legal obligations.

Send marketing emails (only if you opt in) about new classes, events, or promotions. You can unsubscribe anytime.

3. Legal Bases for Processing (GDPR / UK GDPR)

Contract – to fulfill class registrations and transactions you initiate.

Consent – for email / SMS opt-ins and non-essential cookies in the EU/UK.

Legitimate Interests – site performance, fraud prevention, service improvement (balanced against your rights).

Legal Obligation – tax, accounting, and regulatory requirements.

4. Cookies & Tracking Technologies

We and our service providers use cookies, pixels, and similar tech to:

Remember preferences and keep you logged in.

Measure site traffic (Google Analytics 4).

Deliver/measure ads (Meta Pixel).

EU/UK visitors see a banner allowing acceptance or rejection of non-essential cookies. You may also disable cookies in your browser or opt out of Google Analytics.

Do Not Track / Global Privacy Control: Our Sites do not currently respond to DNT signals, but we honor Global Privacy Control (GPC) as a request to opt out of cross-site advertising tracking.

5. Service Providers / Processors

We share personal data only with trusted partners under contracts that require confidentiality and data protection:

Shopify Inc. – website hosting & e-commerce platform

Stripe Payments – payment processing for web transactions

ActiveCampaign LLC – email & SMS delivery, CRM

Google LLC

Meta Platforms, Inc. – advertising analytics (Meta Pixel)

Mighty Networks – community & course-hosting for our app experience

Apple Inc. – App Store distribution & in-app purchases for iOS

These providers may process data outside your country; we rely on Standard Contractual Clauses or equivalent safeguards where required.

6. International Transfers

We are based in the United States. By using our Sites you understand your information may be transferred to and stored on servers in the U.S. and processed subject to U.S. law. Where required, we use Standard Contractual Clauses or similar safeguards for EU/UK transfers.

7. Data Retention

We retain personal data while we have an ongoing business need, including to comply with legal, tax, or accounting obligations:

Order & class records: stored indefinitely to provide historical receipts, honor future class redemptions, and satisfy audits.

SMS phone numbers: kept while you remain opted-in and may be used for future class updates. Opt-out any time by replying STOP.

Marketing email lists: retained until you unsubscribe or we close the list.

You may request deletion at any time; we will honor verified requests unless retention is required by law.

8. Security

We use industry-standard administrative, technical, and physical safeguards (SSL, access controls, routine backups). No method is 100% secure, but we strive to protect your data.

9. Your Rights

EU/UK GDPR: access, rectify, erase, restrict, object, data portability, withdraw consent.

California CCPA/CPRA: know, delete, correct, opt-out of sharing, limit sensitive PI (we do not collect sensitive PI), non-discrimination.

Colorado, Virginia, Connecticut, Utah: similar rights to access, delete, correct, opt-out of targeted advertising.

Email info@themotoacademy.com to exercise any right. We respond within 45 days and may verify your identity.

10. Minors

Our Sites are not directed to anyone under 18. We do not knowingly collect data from children under 13. If we learn we have, we will delete it. Parents may request deletion via info@themotoacademy.com.

11. SMS / Text Messaging Policy

Last updated: April 24, 2025

11.1 Opt-In & Consent

Voluntary participation via checkout opt-in or written consent.

Messages delivered through ActiveCampaign using automated technology; consent is not a purchase condition.

You confirm you are the authorized user of the number and 18+ (or have guardian consent).

11.2 Message Content & Frequency

Transactional only (e.g., class cancellation due to weather).

0–5 messages per class date; timing varies with operational needs.

11.3 Charges, Opt-Out & Help

Msg & data rates may apply; carriers not liable for delays.

Reply STOP to cancel; HELP for assistance.

11.4 Privacy & Security

Numbers stored securely, used only for this Program, never sold.

11.5 Program Changes

We may amend or terminate the Program with reasonable notice (SMS or email). Continued participation means acceptance of changes.

12. Third-Party Links

Our Sites may link to external sites; we are not responsible for their privacy practices. Review their policies before providing data.

13. Policy Changes

We may update this Policy periodically. The “Last modified” date shows the current version. Material changes will be announced via email or site banner.

14. Contact Us

Email: info@themotoacademy.com

Web form: themotoacademy.com/pages/faq