Privacy Policy

Last updated: June 15, 2026

This Privacy Policy (“Policy”) explains how The Moto Academy (“TMA,” “we,” “our,” or “us”) collects, uses, shares, and protects your personal information when you visit www.themotoacademy.com, any sub-domains, or our pages on Facebook®, Instagram®, TikTok®, YouTube®, LinkedIn®, and Twitter® (“Sites”). By using the Sites you consent to this Policy and to our Terms & Conditions.

1. Information We Collect

Identifiers: name, email address, postal address, telephone number, and social-media handle (when voluntarily provided—e.g., checkout or opt-ins).

Payment & transaction data: class registrations, bundle purchases, last four digits of card (processed by Shopify Payments / Stripe).

Internet / device data: IP address, browser type, referring URLs, timestamps, cookie IDs (via Shopify, Google Analytics 4, Meta Pixel).

SMS data: mobile number, opt-in date/time, SMS interaction (STOP / HELP). See Section 11.

2. How We Use Your Information

Process purchases, class bookings, and bundle redemptions.

Send service and transactional messages by email and text (SMS) — for example, camp and class communications, schedule changes, weather cancellations, and booking or order updates.

Respond to inquiries and provide customer support.

Improve our Sites, products, and services through analytics and A/B testing.

Prevent fraud, ensure security, and comply with legal obligations.

Send marketing and promotional messages by email and text (SMS) — only if you opt in — about new classes, camps, events, and offers. You can unsubscribe anytime (reply STOP to opt out of texts).

3. Legal Bases for Processing (GDPR / UK GDPR)

Contract – to fulfill class registrations and transactions you initiate.

Consent – for email / SMS opt-ins and non-essential cookies in the EU/UK.

Legitimate Interests – site performance, fraud prevention, service improvement (balanced against your rights).

Legal Obligation – tax, accounting, and regulatory requirements.

4. Cookies & Tracking Technologies

We and our service providers use cookies, pixels, and similar tech to:

Remember preferences and keep you logged in.

Measure site traffic (Google Analytics 4).

Deliver/measure ads (Meta Pixel).

EU/UK visitors see a banner allowing acceptance or rejection of non-essential cookies. You may also disable cookies in your browser or opt out of Google Analytics.

Do Not Track / Global Privacy Control: Our Sites do not currently respond to DNT signals, but we honor Global Privacy Control (GPC) as a request to opt out of cross-site advertising tracking.

5. Service Providers / Processors

We share personal data only with trusted partners under contracts that require confidentiality and data protection:

Shopify Inc. – website hosting & e-commerce platform

Stripe Payments – payment processing for web transactions

AfterSell – post-purchase offers & order data

ActiveCampaign LLC – email & SMS delivery, CRM

Project Broadcast – SMS delivery for camp and customer service messaging

Google LLC – analytics & advertising (Google Analytics, Google Ads)

Meta Platforms, Inc. – advertising & analytics (Meta Pixel, custom audiences)

Mighty Networks – community & course-hosting for our app experience

Apple Inc. – App Store distribution & in-app purchases for iOS

Shipping & fulfillment partners – fulfillment of physical product orders (apparel, gear)

These providers may process data outside your country; we rely on Standard Contractual Clauses or equivalent safeguards where required.

6. International Transfers

We are based in the United States. By using our Sites you understand your information may be transferred to and stored on servers in the U.S. and processed subject to U.S. law. Where required, we use Standard Contractual Clauses or similar safeguards for EU/UK transfers.

7. Data Retention

We retain personal data while we have an ongoing business need, including to comply with legal, tax, or accounting obligations:

Order & class records: stored indefinitely to provide historical receipts, honor future class redemptions, and satisfy audits.

SMS phone numbers: kept while you remain opted in and used to send Program messages (service and, if you opt in, marketing texts). Opt out any time by replying STOP.

Marketing email lists: retained until you unsubscribe or we close the list.

You may request deletion at any time; we will honor verified requests unless retention is required by law.

8. Security

We use industry-standard administrative, technical, and physical safeguards (SSL, access controls, routine backups). No method is 100% secure, but we strive to protect your data.

9. Your Rights

EU/UK GDPR: access, rectify, erase, restrict, object, data portability, withdraw consent.

California CCPA/CPRA: know, delete, correct, opt-out of sharing, limit sensitive PI (we do not collect sensitive PI), non-discrimination.

Colorado, Virginia, Connecticut, Utah: similar rights to access, delete, correct, opt-out of targeted advertising.

Email info@themotoacademy.com (or write to us at the address in Section 14) to exercise any right. We respond within 45 days and may verify your identity.

10. Minors

Our Sites are not directed to anyone under 18. We do not knowingly collect data from children under 13. If we learn we have, we will delete it. Parents may request deletion via info@themotoacademy.com.

11. SMS / Text Messaging Policy

Last updated: June 15, 2026

11.1 The Program

The Moto Academy (“we,” “us”) operates a text-messaging (SMS/MMS) program (the “Program”). Messages are sent through our messaging providers, including Project Broadcast and ActiveCampaign. By opting in, you agree to this SMS policy and to the SMS Terms in our Terms & Conditions.

11.2 How You Opt In

You join the Program by providing your mobile number and opting in to texts — for example, at checkout on themotoacademy.com, or in person at one of our camps or classes. Consent to receive text messages is not a condition of any purchase. You confirm you are the subscriber or an authorized user of the number, and that you are 18 or older (or have a parent’s or guardian’s permission). Messages may be sent using automated technology.

11.3 What We Send

Depending on how you opted in, you may receive:

Service and transactional messages — e.g., camp and class communications, schedule changes, weather cancellations, and booking or order updates.

Marketing and promotional messages (only if you opt in to marketing texts) — e.g., new classes and camps, events, special offers, and alumni/rebooking offers.

11.4 Message Frequency

Message frequency varies based on your activity and our schedule.

11.5 Charges

Message and data rates may apply. Message delivery depends on your wireless carrier and is not guaranteed; carriers are not liable for delayed or undelivered messages.

11.6 Opt-Out & Help

You can opt out at any time by replying STOP to any message; you may receive one final message confirming you’ve been unsubscribed. Reply HELP for help, or contact us at info@themotoacademy.com.

11.7 We Do Not Sell or Share Your Number

We do not sell or rent your mobile number. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text-messaging opt-in data and consent will not be shared with any third parties. We share your number only with the service providers that help us operate the Program (for example, Project Broadcast and ActiveCampaign, and the messaging carriers/aggregators they use), and only so they can deliver our messages to you.

11.8 Security & Retention

We store your number securely and use it only to operate the Program. We keep it while you remain opted in; if you opt out, we stop sending Program messages and may keep a record of your opt-out to honor your request.

11.9 Program Changes

We may change or end the Program with reasonable notice (by text or email). Continued participation after a change means you accept it.

12. Third-Party Links

Our Sites may link to external sites; we are not responsible for their privacy practices. Review their policies before providing data.

13. Policy Changes

We may update this Policy periodically. The “Last modified” date shows the current version. Material changes will be announced via email or site banner.

14. Contact Us

The Moto Academy

P.O. Box 27, South Glastonbury, Connecticut 06073

Email: info@themotoacademy.com

Web form: themotoacademy.com/pages/faq